Double Opt-in Email Lists - Better Than Spam

Any e-courses or email based newsletters where people can sign up via the Internet either by sending an email to a software of mailing list management or a web page, can be based on double opt-in email lists. A prospective customer provides the web site with their email address, name and other details. The web site then emails a link to their email address. The prospective customer then clicks on the link after logging in to their email account.

A confirmation is sent to the web site that the person who entered the email id and the one who wants to subscribe are the same.

It is called double opt-in because there is the requirement of the subscriber to confirm his willingness. The sender of mail will be very sure that the mail which is being sent to a confirmed and willing owner of an email id. This is different from single opt-in email subscriptions where no confirmation by the person entering the email id is required.

This practice ensures that the users interests are protected. The web site can send email(s) to the subscriber and chances are the subscriber will read the mail. Another option that the web site may have is sending unsolicited email or spam. Spam as a practice is being largely frowned upon and federal regulations are becoming more stringent with each passing year. As a matter of fact spam is a very big nuisance. It undermines the efforts of legitimate online marketing.

After this double opt-in email verification process is over, the list owner can easily contact all the people who have subscribed for the list. This list would help the list owner get customer leads who are actually interested in using or availing their services or product. It would also make the email marketing campaign of the list owner achieve the highest rate of return. The verification permission allows him to send information and marketing to his email list and thereby increase his sales.

Companies can make or design entire marketing campaigns around double opt-in mailing lists. The email are verified and conversion ratios in such lists are higher than those in unverified lists. A company which sets up a site for attracting double opt-in mailing lists will recover the costs in setting up such a site in very little time.

The verification process makes the double opt-in email lists a secure way of sending mail to recipients and ensuring that the mail will be read by the recipients. Since the recipients have signed up for receiving the mail there are chances that they might act positively on the mail.