Types Of Leads- A Brief IntroductionProspecting is a very important exercise for any business. It is necessary to the point that survival becomes difficult, without workable leads. Let's take a look at the types of leads that are available. The range is amazing. A lead as we know, in its most basic form a piece or unit of information about a person or company, which is likely to purchase a particular product or service. Of course it may mean a lot of other things. Let us stick to this definition for the time being. Leads are classified according to the type or to the category of the lead. So why do we need to classify or organize leads in such a manner? The answer is very simple. Classifying leads according to their type makes it easier to pass on the leads to the specific set of people, trade or industry that may require them. So if a mortgage company needs leads then they can go in for refinance or second mortgage leads. An insurance company can go in for insurance leads. There would be no point giving a list of leads relating to people who are interested in vehicle insurance to a mortgage company!! Coming back to what are the types of leads. Real estate leads is a type which is very important for Realtors and real estate agents. Leads help the real estate agents do what they know best. That is actually help people purchase or sell property. The agents do not have to bother about prospecting. There are lead brokers which provide them with leads. Refinancing is a hot area in the mortgage business. A mortgage company has no way of knowing or locating the set of people who are actively considering refinancing their mortgages. Refinancing leads help them in addressing the requirements of such customers. A bank would not know who is interested in taking a loan. One way of doing so would be to appoint franchises or sub dealers and let them do the selling. The sub dealers could then make cold calls. There are a lot of limitations of cold calling. It is a very ad hoc process. It takes a lot of the sales person's time. It is expensive. Loan leads provided by lead brokers help the bank and its dealers address the required audience. A building contractor can get limited business by word of mouth or by contacting friends or relatives. The contractor needs fresh leads to grow. Leads help the contractor to diversify into areas which he hasn't been able to go into. We can conclude that leads are indispensable for growth. We have also seen that there are numerous types of leads. This is because there is such a huge range of people who are interested to sell their product or service. Each has a different target audience. |